Posted by: loveleigh | April 22, 2009

Getting into the News

media-kitIn Public Relations class on Monday April 20th, Dr. Nixon taught us all about news releases, fact sheets, and media kits. We began by defining the word ‘News’ in our own words, then sharing our definition with a group. After a few minutes we discussed the different idea’s of what ‘News’ means.  Dr. Nixon described that news isn’t news to everyone, it must be relevant to that person or public. Which makes sense because news at Georgia Southern is important to me, but it wouldn’t be news to someone in California.

Some important facts about the Press/News Release:

  • Ivy Lee is the father of the press release
  • It is a story that you write with the intent to have it published in a mass media channel
  • Reporters rely on them because news releases save time for the reporter and sparks story ideas
  • Written in inverted pyramid style with the most important information at the beginning because people may only read first 2 paragraphs and editors cut stories from the bottom

Fact sheets are another useful PR tool:

  • Usually 1-2 pages in length
  • Described as the ‘cliff notes’ version of your organization
  • Provides the organizations full name, products or services offered, number of employees, its annual revenue, names and small biography of the top executives, the markets served, and its position in the industry

Media Kits are important too:

  • Prepared for major events and new product launches
  • Basic elements include: the main news release, a feature story, a fact sheet, background information, photographs and brochures that go along with the event

We learned what goes on behind the scenes and all the work that goes into notifying the media about upcoming events and launches. All this information was taken from Barbara Nixon’s PRCA 2330 class and the textbook Public Relations: Strategies and Tactics (9th edition) by Dennis L. Wilcox and Glen T. Cameron


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