Posted by: loveleigh | April 6, 2009

For Immediate Release: The Hobson and Holtz Report

fir-logo Instead of having class on Wednesday April 1, 2009, Dr. Nixon asked us to listen to 1 hour of a  PR podcast. I chose to listen to For Immediate Release: The Hobson and Holtz Report #436 on April 2, 2009. For Immediate Release is a twice weekly podcast on public relations and technology hosted by Neville Hobson and Shel Holtz. In this week’s podcast, Hobson is in England while Holtz is in Kansas City. This is the first time I have listened to a podcast and I have to say that I have mixed feelings about it. I definitely learned a lot about social media and its role in the news. However the hosts talked very fast, and jumped from one subject to the next so quickly that it was hard for me to keep up. I was constantly rewinding and listening a section of the podcast again. But that was the only part I didn’t like about listening to this podcast, I really enjoyed the topics they discussed.

I learned a lot about how technology is key when it comes to social media. Dan York talked about the new Skype application for the iPhone and how Skpye chats are a great way for teams to communicate and work together, so having this feature on available for iPhone’s is extremely helpful. York also discussed the idea of communities and how important they are in a business. To pull off his April Fools Day joke, he relied on bloggers that were working independently for the company to help. This prompted the questions: What kind of community have you developed around your brand and Can you make use of that community for business purposes, but also for fun things like an April Fools joke.

In the Media Monitoring Minute (provided by Custom Scoop), I was surprised to hear about Wal-Green’s new program that offers services to the unemployed by extending free clinic visits. This is an example of good PR because it is building brand loyalty and a good brand reputation. I was also unaware that car dealerships are now allowing people to return their new car if they lose their job.

Shel Holtz discussed a blog posted by Jeremiah Owyang, presenting the idea that the role of PR might shift from representing brands to representing communities. Instead of bringing brands to the community, public relations should bring the community to the brands but Shel Holtz doesn’t think this is very likely to happen. I think Jeremiah Owyang has a very interesting take on the role of PR in communities, and would like to learn more about his idea.



  1. thanks for posting this on time (i’m a little late!), I was kind of clueless on how to do this blog post, however your blog put me in the right direction to write my blog post!

  2. […] on Leigh’s Blog Comment on Leigh Gunnel’s Blog, “For Immediate Release: The Hobson and Holtz Report,”  April 8, […]

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