Posted by: loveleigh | April 1, 2009

“Tribes” by Seth Godin…

My public relations professor Barbara Nixon told our class to watch a video of Seth Godin discussing his new book Tribes. The video is provided by Mixergy. tribes_01

I have to admit that I had never heard of this book before watching this video, so I was very interested in this new idea of a ‘tribe” even though i wasn’t quite sure what that meant yet. Seth Godin starts his discussion by saying that the world is changing in the way ideas spread and those changes will affect how every single person grows.

Basically, tribes are groups of people who have something in common, a movement, a message, a connection. He explains how this is difference between a “crowd” and a “tribe”. A crowd is just a bunch of people, whereas a in a “tribe” there are outsiders and people who do not belong. Godin explains the idea of what we do or what we wear is a choice by ordinary people that want to belong. An example he uses is the Red Hat Society, thos women wear the goofy hats not because they like them, but because they want to belong to something, belong to a tribe.

Godin also explains that there are only 3 major ‘constant’ tribes: 1.) Church 2.) Work and 3.) Community. However there are billions of other tribes out there too. But those 3 are viewed as constant because they have a clear definite leader. Being a leader of a tribe is hard work, because tribes are not free. They cost money and a lot of time and dedication. However, being a tribe leader is worth it because connecting people that have the same interest and want to be a part of something bigger than yourself can really make a difference.

I really enjoyed listening Seth Godin talk about his book. It made me look at the world a little differently, and am very interested in reading his book and hearing more of what he has to say.


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